Hello. Welcome to my site. As you'll see, I am fascinated by people and what makes them tick - as well as what makes them stick (I co-founded the Do Something Different approach to behaviour change. Here you’ll find all sorts of interesting insights into human behaviour, from my research as a Professor at the University of Hertfordshire (Psychology) to my popular books, articles, talks and work as a fashion psychologist. Take a look around, but if you don’t find what you’re looking for, just email me or track me down on Twitter.