Our relationship with money is another area where habits can become entrenched and there are great opportunities for behaviour change using Do Something Different. Sheconomics explores the psychology of women and money and how to change behaviour around finances.

Research Findings and Reports:

PRE MENSTRUAL SPENDING
A research study published in the journal Personality and Individual Difference in which I showed that women’s financial behaviour is affected by ovarian hormones. Many women are more impulsive and out of control with money during the pre-menstrual phase.

This finding was covered extensively by the media worldwide, including BBC News.
GET A COPY OF THE TALK I GAVE TO THE BRITISH PSYCHOLOGICAL SOCIETY ON THIS TOPIC.

WHICH PART OF YOUR BRAIN IS MANAGING YOUR MONEY?

Research carried out in association with first direct shows how one simple question reveals how we manage our money.

And research into How men and women feel about Asking for Money reveals that women are far more reluctant to ask for a pay rise than men.

Click here to download the report

THE RISE OF THE SHECONOMIST: WHY WOMEN ARE A WISE INVESTMENT

Copy of a paper to The Financial Services Research Forum 2010 on the lack of women in boardrooms.

DO YOU KNOW WHAT THE BARRIERS ARE TO GOOD FINANCIAL MANAGEMENT?

Research conducted with AXA into the psychological barriers that stop people taking change of their finances.

WOMEN’S EMOTIONAL RELATIONSHIP WITH MONEY REPORT

A survey of over 700 women and their emotional relationship with money.

The CREDIT CRUNCH AND YOU REPORT

Read the report on how women feel the credit crunch is affecting their spending.

Getting better money habits and new year web and willpower article.

Sheconomics: Women and Money

SHECONOMICS brings together my research into women’s emotional relationship with money, the Do Something Different approach and the expertise of fantastic financial coach Simonne Gnessen.