I researched human behaviour for more than 20 years, during my time at the University of Hertfordshire (1997-2017) so the list of findings and topics I’ve looked at is pretty lengthy. You can find more info under the various research tabs at the top of this page.
The focus of my current research includes behaviour change, particularly the Do Something Different approach. This draws on research conducted over a number of years into the factors underpinning the human tendency to resist change, and how small positive actions can reap big benefits for the individual and the organisation. For more info on the company go to http://dsd.me
I pioneered the field of fashion psychology, applying knowledge from cognitive and social psychology to the domain of fashion, as a Professor in the Department of Fashion at Istanbul Bilgi University. My research included how what we wear projects an image to others and also can change how we think and feel.
Research topics:
Behaviour Change
Behaviour Change in Public Health (email me for a copy of the 2014 paper on this topic)
The Psychology of Fashion (CLICK HERE FOR THE FASHION LITERACY TEST)
The effect of clothing on mood and feelings
Children’s implicit and explicit representations
Fashion and first impressions
Advertising and children
Gestures and cognition
Behavioural economics
Gestures and speech
Women & money
Spelling development
Maths developemnt
Development of science concepts
Educational interventions
Infant gesture
Weight loss without dieting
Effects of ‘babysign’
Gestures as influencers
Behavioural change
Body image
The microgenetic method
Kids & technology
Happy children
Family functioning
Smoking cessation