I have been researching human behaviour for more than 20 years, so the list of findings and topics I’ve looked at is pretty lengthy. You can find more info under the various research tabs at the top of this page.
TAKE PART IN CURRENT PSYCHO-FASHION RESEARCH – SURVEY HERE
My main focus now includes behaviour change, particularly since we have been using Do Something Different to help people lose weight, stop smoking and improve their health and well-being. I am also applying knowledge from cognitive and social psychology to the domain of Fashion (and am a Professor in the Department of Fashion at Istanbul Bilgi University) and continue to write and speak about a range of women’s issues.
Some topics I’ve researched:
The Psychology of Fashion (CLICK HERE FOR THE FASHION LITERACY TEST)
Children’s implicit and explicit representations
Fashion and first impressions
Advertising and children
Gestures and cognition
Behavioural economics
Gestures and speech
Women & money
Spelling development
Maths developemnt
Development of science concepts
Educational interventions
Infant gesture
Weight loss without dieting
Effects of ‘babysign’
Gestures as influencers
Behavioural change
Body image
The microgenetic method
Kids & technology
Happy children
Family functioning
Smoking cessation
